leo burnett’s new dress code

Leo Burnett is asking its employees to dress like they are working at an actual business…and is doing it with a Clip Arty poster that looks like it was done by a run-of-the-mill business. Like Dunder Mifflin.

Really, how did an ad agency allow something like this to be produced with their name on it:

And the copy, which says that the new dress code will reflect their new professional attitude, begs the question: just what was their attitude before?

[Ed note: Yes, yes, I know that it isn't real. However, "fake" or not, Leo Burnett did still produce this visual turd and the copy still insinuates that their previous attitude was not professional. More to come on this very unimportant issue.]

5 responses to “leo burnett’s new dress code

  1. I still think it is fake.

    Maybe they want to get the troops all riled up.

  2. I can just imagine how busy the creatives are getting their books together.

    Not like Leo Burnett had much to offer their creatives other than the ability to wear jeans and shorts to work.

  3. It’s gotta be a joke. “Cotton trousers” C’mon. Even Leo’s corpse would blush at such a desperate maneuver. The only clients who would give a crap would be bottom feeders. Plus, what a great time to crush morale. Not to mention making an old school, out-of-touch shop look….well old school and out-of-touch.

  4. Hmmmm. Looks fake to me. The old “i’m going to take that away so you appreciate it” ploy of employers. Like years ago when Jay Chiat went around the LA office one morning, depositing fake pink slips on everyone’s desk, which gave people a scare and made them realize how much they actually wanted to keep their jobs, so were willing to give even more to the agency.

  5. Pingback: totally punk’d by a bda « the daily (ad) biz

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