Sherwin-Williams, they of the very un-environmentally friendly “Cover the Earth [in paint]” logo, have decided that they had enough of SBC, their most recent agency [Ed note: I got it wrong by saying that SBC had the account; they haven't had it for a while...Doner and then Wyse handled the account since SBC], and have the account in review. It’s always a pity when a small agency gets shitcanned for, presumably, one of the Death Star-types, but it’s not like they have done what I like to call “good work” for the brand and thus probably deserve it.
The long list of approximately forty agencies has been drawn up and it includes the usual suspects from the holding companies. The long list has a very distinct Midwestern flavor to it though the East Coast is also fairly represented.
West Coast shops are but an afterthought.
It is too early to tell who has the inside edge, though I would expect that we will see the short list dominated by Midwestern-based holding company-owned shops, if only because Sherwin-Williams seems to want a clean break with the past.
8 responses so far ↓
E // July 7, 2008 at 1:39 pm |
SBC Advertising has not worked with Sherwin-Williams for some time now. Doner, Wyse and Carmichael Lynch Spong are some of the more recent owners of this account.
Why don’t you try your post again with current information?
Jay // July 7, 2008 at 2:50 pm |
Where’d you get your info? I don’t think one single statement in this post is accurate.
Matt // July 7, 2008 at 3:04 pm |
How do you know Sherwin Williams is looking for a new agency?
dailybiz // July 7, 2008 at 5:35 pm |
@Matt – I know that Sherwin Williams is looking for a new agency because one of my buddies is a planner at a shop that made the long list.
@Jay – Like I said, I heard the news from a buddy whose shop is hoping to get on the short list. I hope that your agency isn’t the incumbent and, if it is, that this isn’t a surprise.
@E – Sorry for the mistake. I heard the Sherwin-Williams news and remembered SBC as the incumbent and posted before double-checking to make sure that my memory was correct. It wasn’t. My apologies on that.
One note though, Carmichael Lynch Spong is a PR firm and as far as I know only the advertising portion of the account is up for review.
patty // July 10, 2008 at 5:33 pm |
wat agencies are on the long list and the short list?
miles // July 29, 2008 at 12:12 pm |
sher-wms steals, lies, cheats, simple as that check http://www.webetrayamerica.com
Driemihilm // August 3, 2008 at 1:54 am |
Thank you
patty // August 4, 2008 at 3:29 pm |
has anything happened with this account review – has been nothing in the press