Tag Archives: search engine optimization

search is powerful

Search is powerful…if you think about it, the purchase process for most items above a certain price is advertising for awareness, Google to learn the truth, reviews, etc about the product and the store to purchase it. If positive information – or any information – is not available on the first page of Google your brand is in real trouble.

It is harder and harder these days to make it to the top of Google and other search engine lists organically, partially because blogs are such SEO machines.

I have had some pretty funny search terms that led people to my blog over the past week and had tucked in to type up a (hopefully) amusing post about the disappointment that searchers would have when they were looking for, say, “fat sex” and ended up at the daily (ad) biz blog. Those who searched for “dress code” would be disappointed but presumably less so (unless they were looking for the dress code during fat sex in which case their disappointment surely knows no bounds). The surprisingly large number of people who searched for “greatest pickup lines” need more help than this blog is capable of.

While I was cataloging the funny search terms for this post, I noticed that I was getting a lot of hits for “jenna fischer.” Also a lot for “Jenna Fischer naked.”

[ There is always room for a Jenna Fischer image. And besides, it’s clearly what my readers want.]

Apparently, if you were to Google just about any Jenna Fischer term and decide to, you know, take a closer look at the suggestive picture that pops up in Google then you would be looking at said picture on this humble blog.

The point isn’t to brag. Nor is it to find a weak excuse to search for and post a picture of the Official Hot Famous Woman I Would Marry In A Second Even Though I Don’t Know Her (OHFWIWMIASETIDKH for short).

Rather, the point of bringing this up is to marvel at the power of a blog to shoot up the Google rankings. And to use that to mention that, you know, maybe ad agencies ought to think about what that might mean for the brands they are building…specifically that they should probably get their act together (Wieden, I’m looking at you) and stop ignoring it because it will only result in an EFFIE and the ECD thinks that EFFIES are for “fucking douchebag accountniks” and he would rather pitch TV so he has a shot at a free week in Cannes.

If this blog can do it without trying very hard, one would think that a brand could do it with a little help from their agency.

Right? Eh? Oh.


ignoring seo just might make sense

If there is one blog that will pick up on negativity in the midst of euphoria, it’s The Daily (Ad) Biz: Tribble Ad Agency is ripping on Minneapolis agency Olson + Company because of their webpage design. Or, rather, their SEO which “they either don’t care about… or they have no clue about.”

That is certainly a counter-balance to glowing profiles here, here and, of course, here.

An Olson staffer responds that the agency is the first hit for a Google search of “olson” which, to Tribble, is all well and good, but they are non-existent in a search for “advertising agency.”

As Tribble says:

“SEO is more than ‘ranking for your domain name” it includes keyword researching, finding out what the clients needs are.. and ranking them for it…

Ranking Oracle for the word “Oracle” isn’t the challenge.. it’s ranking it for “database”

Ranking KBToy Store for “KBtoy store” wasn’t hard … it was ranking it for “toy store”

I think you get the point… you need to rank for the industry and work that you do to generate a positive ROI…”

Though Olson’s Flash-designed website hampers it in terms of searchability of its content (like if a prospective client wanted to find the agency that did that great launch of Phillips UV vodka, as an example relevant to Olson), does it really need to rank on “advertising agency” as much as KB Toys might for “toy store”?

Is any prospective client doing an agency search by Googling “ad agency” and then calling the top shops? Is any prospective client searching for an agency by searching any general Google terms?

I think that Tribble is being far too hard on Olson and other agencies.

Tribble is being especially hard on Olson because the main point of their, and any, agency website is to impress potential clients with hot design – and Flash is the best way to catch the eye with cool design and motion. If you are not worried about people searching for you with general terms, why make the trade-off away from a Flash-heavy site?

I am not saying that agencies should completely ignore SEO or that Olson has a fantastic site, but rather that an agency website has different objectives than other sites – searchability just is not as critical as showing off your design.