It’s not masochism, but for some reason I like to read the consumer complaints that come through the business of one of the clients that I work on. Man’s capacity for unbridled emotion over trivialities fascinates me.
So I was even more fascinated today when I found that the President of the Official Agency of Biz had been called by a consumer who was angry about the performance of one of the products made by one of our clients. This was not about the advertising. They were upset about product efficacy. Our ads do not make efficacy claims. This guy was just pissed that the product sucked.
He did like the ads though, based on what I heard about the conversation he had with our president, which might explain why he thought to call the ad agency. Or something.
It’s like being unhappy with the quality of your local parish priest’s sermon and showing your displeasure by punching Jesus in the face.
Misdirect ire. And hilarity ensued.
Not If It’s During Dinner
When Nature Calls, Will You Answer? – headline, Make The Logo Bigger, Nov. 20
They Must Be Shorter Geniuses
More Geniuses Per Square Foot on Upper West Site – headline, Ad Broad, Nov. 20
Chooses Glasses Over Contacts
GE Refocuses Vision – headline, Wall Street Journal, Nov. 20
Bottom Stories Of The Day
Is The Great Twitter Scare Waning? – headline, Ad Contrarian, Nov. 20
Razorfish Creates Word of Mouth/Social Media, Fills with Mystery Person – headline, Agency Spy, Nov. 20
Verizon Exiles iPhone to Island of Misfit Toys for the Holidays – headline, Garfield’s Ad Review, Nov. 20
I Want Twitter Peek to Die – headline, Yaybia!, Nov. 20
It seems like every time I am in a briefing where a planner tells the team that we have to be careful not to underestimate the consumer, I go back to my desk and happen upon an article like this. And then I laugh to myself. Because it is impossible to underestimate the consumer.
Let’s break this down:
“It’s true. You can get paid to drive your own car – whether to work, to church, to your kids’ soccer games or any of your other normal destinations.”
All you have to do is send $24.99 and we will send you the brochure and DVD that tell you how! So call now.
“You won’t get rich doing this mind you, but in these recessionary times, taking in an extra $300 to $900 a month can definitely come in handy for a lot of folks.”
All from the comfort of your own car! So call now.
This Is The Change We’ve Been Waiting For
Change Starts With Your Underwear. And Office Nudity. – headline, Adrants, Nov. 10
Learned Lesson From Earlier Porcupine-Embracing Debacle
Japan Embraces Fast-Fashion Shops – headline, Wall Street Journal, Nov. 10
Bottom Stories Of The Day
Discovery Channel Still Loves The World A Lot – headline, Adfreak, Nov. 10
The Case Against Twitter Lists – headline, Agency Spy, Nov. 10
Balloons To Light Up Your Night – headline, Brand Flakes For Breakfast, Nov. 10
Strong Starts For George Lopez, Wanda Sykes Shows – headline, Media Decoder, Nov. 10
Great Moments In Marketing Strategy
Boulder Sushi Chain Targets Oft-Hungry Demo – headline, BNet, Nov. 5
Winner Will Be Decided By Rock, Paper, Scissors
“Social Media” vs “I Don’t Know”: It’s A Tie – headline, Ad Contrarian, Nov. 5
Bottom Stories of the Day
Cows Aren’t Just For Tipping Anymore – headline, AdPulp, Nov. 5
You Can Call Me Fred If You Want – headline, Make The Logo Bigger, Nov. 5
Rude Stork Shows Up At Worst Possible Moments – headline, Denver Egoist, Nov. 5