peyton manning is priceless

I have always thought, without any actual corroborating evidence to support my gut feeling on the subject, that Peyton Manning is a lot like Hansel from Zoolander. Stick with me on this one.

hansel_6

The guy is in a lot of commercials. A lot of commercials. A lot. Really, a lot.

I can see him turning up to the set, meeting the agency people and sitting to talk to the client who is, of course, over the moon excited that they are actually talking to Peyton Manning. Not wanting to be “those people” who talk to him about what he is thinking during a two-minute drill, they ask him how he likes acting.

And he says something, with all the genuine feeling that he can muster, like, “I love acting, and I care desperately about what I do. Do I know what product I’m selling? No. Do I know what I am doing today? No. But I’m here. And I am going to give it my best shot.”

peytonmrm

And he means it.

That said, I like Peyton Manning. I think that he is a down to earth kind of guy who is really funny given the right sort of script that plays off of his ability to play light self-deprecation for a laugh…which means that, though he may be a little bit played out, it kind of doesn’t matter. He is strangely able to move past the fact that he is in every commercial ever because he is pretty likeable. And good at being in advertising.

Even online advertising, like the current Mastercard work from MRM New York.

It’s an old concept, the personalized video from a famous person, with a famous person who is an advertising hooker, and yet it doesn’t fall on its face.

Peyton Manning comes off just like he always does…as a salt of the earth guy who is accidentally famous that you wouldn’t mind having a beer with. And the video is cut just right so it’s hard to tell at first that it’s one of those personalized videos and not actually cut that way.

I don’t really know what it is trying to sell, but when do you in a Peyton Manning ad?

Peyton Manning ads are about one thing: Peyton Manning. Who is pretty funny.

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5 responses to “peyton manning is priceless

  1. Peyton can Dere-lick my balls.

  2. Using celebrity endorses in today’s society is not only popular but pretty effective. Manning is not a bad choice when you refer to q scores however he may rub people the wrong way. His q score in ’07 was a 33 and may have jumped this year. The commercials he has done are mostly humorous and the reports say he is easy to work with. I agree with your post, Manning is the guy next door who is a great football player but down to earth. He doesn’t remind me of the stereotypical NFL athlete that lacks class. He is viewed in a nice light; therefore his ads, most all of them, work. I’ve liked him and his ads ever since the United Way SNL skit.

  3. First of all, I couldn’t help but notice the striking resemblence between Owen Wilson and Peyton Manning…something I had not noticed before. It is true that the similarities don’t stop there. However, the overuse of Manning is not an issue for me. If it weren’t for his outstanding athletic abilities, he might as well be an average guy…notice the humble hoodie he sports in the Mastercard ad above. Manning differs from other celebrity endorsments for this reason.

  4. Pingback: trends » Blog Archive » peyton manning united way skit new year poem

  5. Peyton is the best!! He is the only sports star that actually made anyone laugh on SNL and every brand would want him to endorse their product if they are smart. He is one of a few great sports guys that lives a decent life and loves his family!!

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