I posted a while back about GSD&M losing the BMW account (based on a comment from an old BMW hand) and got a pretty immediate and very terse reply from someone on the corporate communications team telling me that I was absolutely mistaken and that in no way was the BMW account going into review, let alone shaky.
Since that time, I have heard from numerous sources that BMW was heading out the door.
These include the BMW old timer from the good old days, the ex-GSD&Mer who emailed, and the advertising sales gal who tried to chat me up in a bar (until she realized that I was creative and not media).
Most recently, I heard from a director I was working with that an RFP had gone out to his buddy at an agency to remain unnamed and they were struggling with staffing the pitch team appropriately in the middle of all of the concepting and production that they were doing on their current clients.
I can understand why I would receive such a quick response on my post…it’s just that the response wasn’t true.
Maybe it is early to start reporting on the account’s departure from the Austin-based agency, maybe the final severing of the ties hadn’t been done yet, maybe there are a number of circumstances that make it understandable, even right, for GSD&M corporate communications to say what they did.
But you can’t hide on the internet.
If things are going south, it’s best to just admit it and move on…because then there simply isn’t anything to see or talk or blog about it. Accounts come and go. It’s the way this business works.
It left a bad taste in my mouth that GSD&M tried to sweep it under the rug.