I ripped on the Obama campaign’s laughably backfiring attempt at an attack ad on John McCain a few days back, but in the spirit of advertising-focused non-partisanship that characterizes this blog, I did want to bring up a potential marketing masterstroke that could save the faltering Obama from defeat.
That much-maligned 3am text message to announce Joe Biden as his vice presidential pick.
Though the McCain bounce may prove to be a convention-fired and Palin-powered temporary boost, should the race stay as tight as it currently is up to election day that text message could come in handy…because Obama has one heck of a database of likely voters that it can reach out to via text message of phone call.
Oh, and the database is already sorted by area code. So the Obama campaign can send out get out the vote messages targeted by district that could boost turnout on election day.
And in a tight race, that could be critical.