It surprises me that there is or ever was a question that the “firing” of Jerry Seinfeld by Crispin, Porter + Bogusky, Microsoft’s agency of record, was anything but a pre-planned and calculated PR stunt to generate maximum buzz for their agency and new campaign. Oh, uh, and yeah, it’s nice that Microsoft got some play, too. I mean, didn’t anyone read Bogusky’s book Hoopla!.
What? Eh? Oh.
Okay, so maybe not that many people read it…but I did. And their M.O. is to pull something like this, pretend that it’s real until there is a big media swell behind it and then pull out something…like an event or a website or a sneak visit by Jerry Seinfeld like two months into the “new” campaign or something.
Not that there is anything wrong with the way that they roll.
It’s not like it has been unsuccessful for them.
But seriously people, it’s not like they haven’t done anything like this before. And really, after it’s happened more than once it’s probably time to realize that, maybe, they’re kind of a one-trick pony, trying to pull this Hoopla! stuff over on consumers of every brand that they work on.
And I say this as a fan of CPB.
Albeit as a fan that is kind of tired of the pointless yammering of “they’re fucked” and “they screwed up” and “did Seinfeld really get fired?” For God’s sake, if you’ve been paying attention to the agency you know that it’s all part of their master plan.