I like copy. I like copy a whole heck of a lot, and not just because of its professional implications in my life…but most of all, and I don’t care how hacky and “look at me answering questions on my first interview at an ad agency” it sounds, but I like good ideas more than anything specifically copy or art driven. And ideally, I like good ideas simply executed.
Like this oldie-but-a-goodie campaign from Lego:
It fits the brand perfectly. It brings to life the product memorably. And it does so without any tricks or complicated devices or reliance on production.
It just works.