Just when I thought that virtual worlds were dead a press release pops into my mailbox about, would you believe it, a new virtual world…or, rather, a strategic partnership to co-develop parallel virtual worlds.
I know what you’re thinking, why would I want multiple virtual worlds, even if they’re parallel, when even a single virtual world just isn’t a good idea?
You wouldn’t. But the brains behind RocketOn, they of the parallel virtual worlds, saw that Second Life made a lot whole lot of money for its developers even if it didn’t really do anything for the brands that jumped on the bandwagon and I imagine that they’re trying to pull the same trick with the same old bull jive.
And it is bull jive.
“RocketOn is a great way to launch and manage parallel virtual worlds,” says Michael Bellavia, CEO of Animax. “It enables us to create rich browser-based, virtual environments anywhere on the web without a user download. In a matter of weeks, we can literally build out a virtual space, deploy it on a website and populate it with content.”
What is it about the “rapid deployment of virtual spaces, avatars and games across any website” that will actually sell anything?