Inform Ventures is a new agency from Los Angeles…you may have heard of them.
Their name remains as flat as it was when I first heard it and their animation-heavy website still takes an awful lot of clicking to even get to the homepage, but they’re still sticking it to the big agencies and they’re carpet bombing the ad world with promotional material.
These guys are showing that persistence isn’t a dirty word…the point is getting noticed and they have.
Even though I am still upset that their emailed manifestos still can’t be clipped out and posted as-is on my blog.
Old World Agencies,
Enough with the gimmicks! Enough with the marketing stunts! It is a shortsighted Old World approach that does nothing to build a loyal audience.
We do not live in a time where our clients can survive on clever tricks. We live in a New World. Our clients need to build roots deep within their community. They need to build real relationships, not through flashy gimmicks, but through strong bonds that will payoff tenfold in the long run.
It takes more than “playing the part” to gain access to a community. Co-opting a membership is the main reason to be denied entry. Our clients need to be a member of their community… to be first-movers… and to enhance and make a LONG-TERM commitment to their community.
Old World Agencies, roll up your sleeves and migrate your methods to the New World. And if you think you can’t afford to change, we are here to tell you that you cannot afford not to.
With warm regard,
I don’t want to be rude here because I always pull for the plucky little agencies that are taking on the big guys – especially in times like these when the big guns aren’t shy about taking the $5 – $10 million accounts that are smaller agencies’ bread and butter – but has an agency ever really had anything interesting to say about itself? Woodcut visual aside, this “manifesto” could have been written by any number of shop.
That last line in particular, I think that I’ve heard more than once.
Okay, okay, so you’re not going to give away what it is that makes you really special in a mailer that you send to a blogger…I get that. And I agree with what is being said about long term bonds, genuine connections, etc and so on. But so do a lot of people and agencies.
I am still not really sure what makes these guys different…or what these “new world” tools that they use are.
I am pulling for them to make it, and they have certainly jumped the first hurdle by getting themselves noticed and all that, but they leave me feeling like I’ve just heard a lot of marketing speak that doesn’t translate into anything tangibly different or compelling.
Though I do like the woodcut images and digs at the big agencies.