Harvey Marco, in this observer’s opinion one of the very best creative minds in the world (and a really good guy to boot), is on his way out of Saatchi & Saatchi LA. His departure, which comes on the heels of ATTIK’s win of the Toyota Venza launch, raises obvious questions…like what was Toyota, whose work was shockingly mundane until Marco’s arrival and the “moving forward” campaign gave it actual interest, thinking?
One wonders if this has anything to do with the fact that Toyota can’t give Corollas away despite a huge effort behind the launch of the redesigned vehicle:
Los Angeles, pretty much a creative backwater considering its size and potential, was only a destination for Mr Marco because of his family ties and desire for good weather…understandable considering his previous agencies were in New York and Minneapolis. The departure of top creative talent from the city, and the somewhat interesting position this puts Saatchi LA in, doesn’t really bode well for a creative explosion in southern California.
Which is too bad because I really wouldn’t mind living in SoCal…