they won’t let the :30 die

Apologies for cutting and running at the end of last week…things have been busy here at the House of Biz as we have wrapped shooting for our ’09 print campaign for our biggest client and are now in the midst of all of the production that will make those shots look good.

Or at least be approvable by the client.

Not to mention that the copy decks that go with those snazzy new shots are in a veritable typhoon on swirling and contradictory feedback and revisions from the client. It’s been a busy time.

It has not been as busy for me though as it has been for The New Pretty AE – oh yes, there is a new Pretty AE and there will be an update on that situation later today – who has been out in LA for a proper shoot. You know, one of those television kinds.

Everything about a TV shoot reminds me just how overblown the shouting about the “death of the :30 spot” is.

Ignoring the positives about television as an advertising medium – it’s broad reach, the video format that showcases products, the institutional credibility of a brand advertising on television, the fact that people click through channels and come across ads – the simple reason that it won’t die any time soon is that production is far too fun.

It’s too fun for the agency – evidenced by the stories coming back from LA about 3am swims in the ocean and dinner at the Palm.

It’s too fun for the client – what client can resist being treated like royalty in LA and then being on an actual set and imagining themselves as a real big time film guy…after all, this is where movies are made!

There are business reasons to advertise on television, which is nice, because even if there weren’t agencies and clients would find a way to make them happen.

They’re just too much fun.


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