Blogs actually can be constructive…or at least they can try. SuperSpy, the blogger behind the rise of Agency Spy, is back with a new name – Sabrina Duncan – and a new blog – Advertising’s Fifth Column – and it’s an interesting idea that just might accomplish that constructive thing.
How, you may ask? I’ll use her words:
I’ve decided to collect suggestions/ideas by agency about how each shop hires, fires, pitches, rewards, promotes, wastes money, creates, bills or brainstorms. I will then organize the input, shove it into a PDF and email all the suggestions to the appropriate VPs and CEOs. Then, the advertising media. After that, I’ll get someone to ring them up and get a response for the record, which will then be posted on the site.
The site has no affiliation with Media Bistro (her previous employers) and the comments that are currently up there are of the earnest-and-helpful variety, not the snarky-and-bitter type, and I’m hoping that tonality will continue.
So far the comments have been from people who are actually trying to offer helpful suggestions. If you have one, you should stop by. If you don’t, it’s fun to check them out anyway, if only to see what other agencies are like.
Right now it’s a limited list of the big guys, but it will expand.