david&goliath rebrand

Based out of El Segundo, California David&Goliath has done work for Kia, Zoo York and Universal Studios and now for itself. A complete overhaul of the logo, their positioning and their website is now complete and they are ready to face the world with all of the fearlessness and vigor of their namesake.

Even better, according to Agency Spy their party to announce their new “we’re totally brave and shit (even though advertising is like the least brave possible profession)” positioning has snakes there.

Indiana Jones would not be happy, but he’s getting old anyway and the idea is pretty cool.

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