Okay, okay, that headline over-promised a little bit if you’re North America-centric or have a thing for carbonated sugar water…but what can I say, I’m in advertising. In reality it’s not about soda nor is it a northern hemisphere thing, but it is still pretty big. StrawberryFrog in Brazil has won a pretty big shootout to scoop up a number of the brands under the Pepsico umbrella.
As of today, StrawberryFrog Brazil will be doing their signature work on Quaker, Toddy, Toddynho and Coqueiro.
I know, I haven’t heard of three of the four of those brands either, but they unseated BBDO (who was the incumbent and defended) and beat out DM9 DDB and Agency Africa, all Omnicom shops.
Brazil is a huge growth opportunity for a company like Pepsi and it’s an even bigger growth opportunity for StrawberryFrog, whose Brazil office was only opened last September. You read that right, less than a year old and it’s wormed its way into the Pepsi family.
That Scott Goodson has quite the touch.
Pepsico’s accounts come to join the agencies’ current clients Natura Brasil, Kitchenaid, Microsoft, Universo Intimo, Lindencorp, Gallo Olive Oil and Caipirinha One and Mahindra automotive.