One of the reasons that I like working in advertising is because it sounds cool…it must be one of the very few jobs that doesn’t pay millions of dollars that still has cachet. At least with people outside the business who don’t know any better.
To those on the outside advertising seems fun and glamorous and creative and all that, even though we really know that advertising is kinda oversold:
A case in point on the continuing baffling allure of advertising to people who should know better: I was out with a buddy this weekend watching the Twins-Yankees game. Near the end of the five hour marathon that was Saturday’s game some smoking hot Estonian women walked in the bar and, in as debonair a fashion I could after about three gallons of beer, I approached them.
Not put off by my looks or the stale reek of beer, we got to talking.
Eventually we discussed what we did and I mentioned advertising…which for some reason totally overshadowed my buddy’s job (high priced Manhattan lawyer) and even their own (something with hedge funds). How is this possible?
I credit Mad Men.
They actually loved that I did ads and wanted to talk about it. A lot. Hey, whatever “the Estonian smoke show” wants, “the Estonian smoke show” gets.
I don’t really know why people have such a high opinion of people in advertising and the industry itself when most of them viscerally dislike our product and we’re not particularly highly paid or glamorous people. I don’t really care.
Repeat after me: whatever “the Estonian smoke show” wants, “the Estonian smoke show” gets.