It’s official, the Snapple lady is officially the ex-Snapple lady. Which could get really awkward if someone like Coke signs her up to talk about how much better Vitamin Water tastes…
I really like the Snapple lady and the commercials featuring her:
Snapple seems convinced that walking away from who they are is going to stem the slide they have experienced through a mix of mismanagement, competition and walking away from who they are.
Snapple was a great brand, a brand that people loved. They loved the brand because of the virtues embodied by Wendy. The brand was approachable, authentic and humorous. Now it’s just a weird mish-mash of crap.
But hey, at least it’s a weird mish-mash of crap that will look good on a Brand Manager’s resume as they shuttle through brands, sticking around long enough only to change things and then move on.
Yes, I am cynical about Brand Managers.
Wendy Kauffman, the Snapple lady, said that she was offered a derisory contract, “I just couldn’t accept the contract because it was so one-sided and worth nothing.” The contract would have paid her for appearances without a promise that any would materialize, she said…and knowing Snapple, no promise that any would materialize means that none would materialize.
Why walk away from a heritage that people like? I just don’t get it.