synarchy isn’t final name for davinci?

A commenter on my earlier post about the reports that WPP’s dude-we-won-the-Dell-account Project DaVinci has been renamed Synarchy is convinced that Synarchy is not the final name.

Apparently, it is but one of a few names under consideration, and noting how well-received Synarchy was I can’t wait to hear some of the other options.

In the best journalist tradition, I have contacted DaVinci’s PR flacks and hope that they can do half of my work for me.

Stay tuned.


One response to “synarchy isn’t final name for davinci?

  1. Bet the PR flacks don’t answer your questions—but beg you to consider taking a position with the throw-up/start-up.

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