synarchy isn’t final name for davinci?

A commenter on my earlier post about the reports that WPP’s dude-we-won-the-Dell-account Project DaVinci has been renamed Synarchy is convinced that Synarchy is not the final name.

Apparently, it is but one of a few names under consideration, and noting how well-received Synarchy was I can’t wait to hear some of the other options.

In the best journalist tradition, I have contacted DaVinci’s PR flacks and hope that they can do half of my work for me.

Stay tuned.

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One response to “synarchy isn’t final name for davinci?

  1. Bet the PR flacks don’t answer your questions—but beg you to consider taking a position with the throw-up/start-up.

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