It’s true. The interior of every agency looks the same, only with different colored carpet.
There is a little bit of hyperbole in the statement, sure, but anyone who has visited enough agencies knows that the mix of concrete floors, garishly-colored carpets, funky cubes, foosball tables and ping-pong on the creative floors and exposed beams and factory-like ceilings just sort of blends together to the point that after a while you could be dropped into any number of agencies and not know where you are until you see the color of the carpet in the entryway.
Then you see it is red and know that you are at Ogilvy.
Whereupon you immediately wonder what you are doing there and hightail it out of Dodge as quickly as your little legs will carry you.
Some agencies truly have unique workspaces, and the site Ain’t No Disco makes it easy to see which places are cool, which are desperately trying to be hip and relevant and which are sort of cookie cutter. Not that it really matters for creativity.
In fact, in a lot of ways it stops creativity. Like the concrete floor at Fallon’s old South Sixth Street office…they put a basketball hoop up and people played often, but I sat near there and as long as there was a game on there was no work being done in my cube. Which was awesome, especially on deadline. And like the pool table at the House of Biz, which I sit on the floor directly below and which reverberates with the sound of balls skipped off the table by the awful players at my agency. Another thing that does not help with my concentration.
But in a lot of ways it’s better than a typical cube farm.
And even if ad agency interiors are unoriginal when compared to other ad agency interiors, they do beat just about any other industry and that helps when you want to show off to a friend.
So it’s sort of a wash. As long as you don’t sit next to the basketball hoop.