To paraphrase Gary Oldman’s devil character in the BMW Film Beat the Devil, “you creative types, you preach the cult of originality but at the end of the day you’re all the same. At the end of the day, what have you got? Trendy hair-do and an ironic t-shirt.”
As with any group, standards of dress, of style and of personality are enforced by those up above, by those that have to be impressed by the young gums who want to be successful. It’s not unusual in the grand scheme of human interaction, but it’s also not all that creative either.
Advertising has a herd mentality masquerading and creativity and individuality.
Everyone is a hipster, wearing cool t-shirts and fashionably weathered jeans. The great act of rebellion for a creative in a typical ad agency is not to continue to dress down, but to dress up. That would be an act of true individuality, and not just that but individuality on a scale that transcends one who would further dress down because dressing up is just so counter-culture and different.
Perhaps the residue of the ’60s (appropriate as it is on the anniversary of May ’68 ) is that it has left true societal noncomformity to those that would go back to pre-’60s norms.
It is unlikely to happen, of course…and I am not better than those creatives that I needle for being unoriginal. But it would be fun if someone in the creative department turned up to work in a suit and tie (worn un-ironically, of course) , and you have to admit that you would admire them for their ballsy creativity.