I was reading Adverganza, as I do, when I came across an anonymous commenter on one of Catherine P Taylor’s posts talking about how Adweek needed to up their game…said commenter called out this blog as one of those who would be the right kind of writer to help get Adweek out of its doldrums.
Actually, he called out a number of top-drawer blogs first and then said that I might appeal to younger readers. I’m on the list though, which counts for something:
Adweek should consider recruiting new content people and writers. Go freelance Bill Green or Toad or Jetpacks or Danny G. Folks like Joker or the Daily (ad)Biz writer could start to appeal to new (i.e., younger audiences).
Ed note: [sic] assumed throughout
I am sort of agnostic on the AdAge vs Adweek thing; I read them both and like and dislike parts of both. I am also agnostic on the bloggers coming under the print media umbrella. It may work because, no matter how good Brian Morrissey and his gang may be at the journalistic side of things, they are never going to out-snark Steve Hall or out-swear George Parker. Bringing guys like that into the fold and watering down their originality is a holding company way of looking at things, and that has worked in its way at least for some, but a blogger brought in would just be a new opinion writer.
That wouldn’t address the underlying issues, as fun as it would be.
Not to say that, if I was asked, I wouldn’t think about it…