AdAge’s Small Agency Diary, which is always an interesting read, had an article today by Jerry Della Femina protege Marc McLaurin about what to do to keep your agency trucking through the tough economic times (or just the hard luck times – slow new business development, shrinking client budgets, etc that all agencies hit every once in a while).
In said article was a gem of an idea:
Consider holding a Sex Contest. There was a time, not so long ago, when our agency held an annual (strictly voluntary) Sex Contest. Co-workers received ballots and voted for the person or persons they’d most like to sleep with in the agency, then, over the course of a week we all wrote ads and plastered them on the walls of the agency, vying for your vote. Think what you want, but nothing stokes the creative juices of an ad agency like a Sex Contest.
There may not be a truer line spoke than “nothing stokes the creative juices of an ad agency like a Sex Contest.”
It’s not just creativity that a Sex Contest would spur. People would clean up, dress better and be more polite if they were jockeying for votes and there may even be a mass of complete briefs given to especially attractive creatives as well.
Immoral? Only if you follow-through.