Today begins the ad:tech conference in San Francisco, which focuses on brand strategy and digital marketing, both things that you may have heard of. And may be interested in learning more about.
Gillette, I am speaking specifically to you.
Yours truly will not be at the ad:tech conference but will, starting later this afternoon, be guest blogging in place of Steve and Angela – who are blogging live at the conference – at Adrants. That’s right, somebody has foolishly given me the proverbial higher platform from which to yell at the ad community. And yes, I plan to take full advantage of it.
Consider this less a doomed-to-fail line extension and more of an opportunity to partner with a property that will help broaden my reach among and drive awareness with readers in my demo and psychographic profile. Or something like that.