Though an ebullient Zonday went a little far when he described the award show as “the new Emmys…the next Oscars…the next People’s Choice Awards” when it clearly is more a low-budget American Idol, it’s an understandable overstatement. After all, he had just won.
And he had won, in a very post-modern way, for a spoof of his own video:
This video saw him to victory over such other viral video hits as I Got A Crush On Obama and Chris Crocker’s tears of pain over Britney Spears…not quite Oscar-level competition, but enough to give him his fifteen minutes and to give Dr Pepper a huge marketing victory on the back of a viral video that is rumored to have cost around $200,000 all told.
One wonders how much their ridiculous Pauly Shore stunt cost. I guess you win some and you lose some.
Cherry Chocolate Rain was a winner all around.