dr pepper marketing video wins at youtube awards

Since its launch, the viral Cherry Chocolate Rain video for Diet Dr Pepper by Tay Zonday has been lauded, not least by me…but more impressively in the second annual YouTube Video Awards.

zonday.png

Though an ebullient Zonday went a little far when he described the award show as “the new Emmys…the next Oscars…the next People’s Choice Awards” when it clearly is more a low-budget American Idol, it’s an understandable overstatement. After all, he had just won.

And he had won, in a very post-modern way, for a spoof of his own video:

This video saw him to victory over such other viral video hits as I Got A Crush On Obama and Chris Crocker’s tears of pain over Britney Spears…not quite Oscar-level competition, but enough to give him his fifteen minutes and to give Dr Pepper a huge marketing victory on the back of a viral video that is rumored to have cost around $200,000 all told.

One wonders how much their ridiculous Pauly Shore stunt cost. I guess you win some and you lose some.

Cherry Chocolate Rain was a winner all around.

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2 responses to “dr pepper marketing video wins at youtube awards

  1. Please get it right. He won for his original “Chocolate Rain” eventhough “Cherry Chocolate Rain” is great too.

  2. i nominate Chocolate rain as the #1 most likely song to get stuck in a person’s head

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