With the news that the Dr Pepper account is up for grabs, it seemed like a good time to focus on sodas.
Most soda advertising is targeted toward a younger demographic and, as such, tends to go more toward the quick, cut excitement or big celebrity razzmatazz than to storytelling. Coke’s recent work, specifically it’s Super Bowl spot, is a welcome departure.
Schweppes in Australia, in a spot by George Patterson Y&R, has done a similar thing by creating a soda ad that breaks the usual soda conventions. It also has great production values and even makes me want to try a Schweppes:
If only Y&R San Francisco had done work like this, they may have avoided the pickle they are currently in.