And unfortunately so is the little bird who gave me the scoop that Fallon was a leg up on Crispin in the race for the Microsoft account. Perhaps there was a little bit of wishful thinking wrapped up in those rumors.
While Crispin walking off with the Microsoft account is a crushing blow for Fallon – a big win on an account of the size and profile like Microsoft would have done wonders for morale, new business and the balance sheet – perhaps it isn’t as crushing as it seems at first.
With an inferior product offering, Vista, a cash cow in Office that is being threatened by free software peddled by companies like Google, and products like the Zune aren’t even in the same league as products like the iPod, Microsoft is likely a poisoned chalice. It is especially poisoned for Crispin, an agency that has done a great job with charger brands like Mini and Burger King but has struggled when faced with brands that are in more of a leadership position.
Crispin is a great agency with a track record of great creative so I am not counting them out, but it is going to be an uphill task…an uphill task that, unless Microsoft can improve their products, advertising may not fix.