if you’re a douchebag, vegas is your place

Las Vegas certainly knows its target audience. From the racy “what happens in Vegas, stays in Vegas” campaign that I had to awkwardly explain to my grandmother after she saw one of the outdoor boards in downtown Minneapolis, to their current promotion, it’s not classy…but neither is Vegas:

vegasdouchebag.png

I am not even going to try to explain the strategy or break this thing down creatively (well, okay, maybe a little: hilariously on-target ad that makes me sad for the future of America and also somehow also incorporated every word in the Brand Manager’s PowerPoint deck as well as the last smidgen of legal feedback all on the same page)…instead I am going to send you to a site that has absolutely nothing to do with advertising.

It is relevant to the post, however. The site is: Hot Chicks with Douchebags.

Ten bucks to the first person to find my sophomore year college roommate.

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