Because I am totally in touch with what the kids today are into, and because I get in touch with what the kids today are into by listening to the mostly inane chatter or the two young AEs who sit near me, this post is about the New Kids on the Block. Because they are back. Or, at least, will be back soon.
I know this because those AEs were checking out their new website:
Creative is by Sacramento agency BKWLD. The site, which shows a flickering TV with clips of the band, does a great job teasing the band’s return and hinting at more to come in the return of the now mid-thirties musicians who somehow managed to sell 50 million albums in their heyday.