The people in the videos are hipper than regular QVC, but that basic idea of Honeyshed is the same. It just lives online.
It turns out that David Droga, who is selling the crap out of Honeyshed, is selling it as “MTV meets QVC”. He must read the Daily (Ad) Biz (which would put him in good company along with my Mom and David Lubars).
Or he must realize that, no matter how the casting and script has been tweaked to be relevant with a younger, tech savvy audience, he’s selling an old idea in a new media. And the best way to describe that idea is to call it what it is:
The internet QVC.