Agency Spy, the source for all the best industry-related gossip (unless it pertains to VML which, in that case and for whatever reason, the gossip occurs here), has a post today that asks why ad industry bloggers like yours truly don’t reveal our identity.
The question came from a post on Marketing Conversation that considers industry bloggers and theorizes on why so many of us remain anonymous:
“The thing that is most telling is that many of the traditional types that blog won’t reveal their true identity. They create certain personas in order to be able to write freely. I get the impression that they’re itching to tell it like it is, but don’t want to deal with all the blowback.”
Agency Spy, ever the journalistic questioner, goes right to the source and asks:
HighJive, Tangerine Toad, Agency Tart, Daily Ad Biz, Where’s My Jetpack, AdBroad, Tribble, et al. What do you think about that statement and MC’s whole theory? Why are you anonymous?
To answer the question forces me to admit that the primary reason that I chose anonymity was to hide my identity from The Pretty AE so she wouldn’t hear of my crush on her. Though eventually she did, it took a few months of posting about it on this blog before I got up the courage.
Also, as my name isn’t Bernbach, Barrie or Bogusky, the anonymity doesn’t hurt. In some ways it may even help. I don’t get judged on that ad you saw in PRINT and didn’t like but rather on the commentary or position that I am expounding on at the moment.
Finally, I am a little concerned about blowback. I know that some people are probably laughing at the concern that a blogger like me might show for that; after all, who even reads these blogs? You do, for one. And you could be a potential client, employer, co-worker or award show judge. I would probably tell you what I think to your face, but I don’t even know you yet. And anyway, it’s not personal. But some people might take it that way.
I am also willing to have a drink with consistent commenters or my blogger friends, but I like keeping my identity to myself. Anonymity helps me feel comfortable being honest in my opinion without having to worry about angling for possible future advantage.