4 responses to “waaay better than food beauty shot ads

  1. I actually thought it was pretty sound strategically.

    BK has the kids, McDs the 20somethings, Wendy’s will get the moms.
    Who know enough to feel guilty about fast food but know it’s fast and makes their kids happy. So telling them it’s “wayyyy better” than fast food is a lie they can both live with.

    PS: I get all tingly and stuff when you use terms like “QSR”

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  3. Pingback: » Blog Archive » In Your Face, Vegetarians!

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