New York agency Devito/Verdi has picked up the Chipotle Mexican Grill account for creative duties and national media planning and buying. What a good win for an agency that flies under the radar despite continually producing excellent creative (with their radio writing, based simply on the sheer number of ads that are on my Radio Mercury discs, being the best of the best).
I love Chipotle and wish that there was one immediately downstairs from my apartment. I don’t even care that I would get fat because I would eat there for breakfast, lunch and dinner.
The only real issue with Chipotle is their website which, from a design perspective, just isn’t that good (and is clearly inferior to their new agency’s). It’s so Flash-heavy, which was cool a few years ago, but is now just annoying.
They must not have gotten the memo.