The final results are in on the Cadbury Schweppes media agency review and, as expected, Mediaedge:cia has been left without a dance partner after the beverages giant went with Interpublic’s Initiative. Also missing out, but likely less disappointed because they were not the incumbent, were The Martin Agency and Mullen.
I am not going to pretend that I don’t like saying “I told you so” because, frankly, I do. I told you so.
Agency Spy, who was also in the mix early, also enjoys saying and and goes on to note that Initiative is certain to be partying hearty after this win and that of the Hyundai/Kia account. Congratulations, the celebration is well deserved.