fallon’s typo & other annoyances

It’s a Saturday and I am at work instead of heading up north to go snowboarding, which is annoying. Because I am annoyed, it’s time for the usual post of things that annoy me.

Going beyond buzzwords, which are always awful, it is annoying when people misuse words and don’t know it. The two most common culprits recently are “fulsome” and “singular” which don’t mean, respectively, “full of” or “single” but actually mean something quite different. So when you say “the client had fulsome praise for your layouts” you are not complimenting me but rather saying that the feedback from the client was offensively flattering or insincere (which, on second thought, it may have been). And when you say something like “the client is looking for another agency for a singular creative project” as Agency Spy reported about Berlin Cameron and Boost Mobile, you aren’t really saying that the client is looking for an agency to do a single project but rather that they client is looking for an agency to do a strange or eccentric project. Which I doubt.

Bozo the Clown typically misuses at least one of these words in any meeting that we are in together and it is as grinding to my senses as fingernails on a chalkboard.

He also has continual grammatical mistakes, the most glaring of which is his misuse of “whom.” Most people, thanks to our poor public education system that thinks that kids learn language and grammar organically, do not know how to correctly choose when to use “whom” or “who.” If that is the case, then just stick with “who” because nine times out of ten it is the correct one to go with and even if it is wrong you don’t sound like the kind of pompous ass who misuses “whom” because he thinks it makes him sound educated.

Also annoying, because there are far too many people at an agency who look at and sign off on a layout to let something like this happen, are typos. Like the one in this ad by Fallon for job site TheLadders.com:

ladders012308big.jpg

The ad itself I really like, if only because it immediately calls out my major frustration of job sites like monster.com and even more targeted ones like talentzoo. I spend most of my time wading through crap before finding either a job I might be interested in or, lately, someone I think that we should interview.

The strategy is sound, the execution is pretty clever and the headline is functional and, I would imagine, effective.

It’s just that typo…

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8 responses to “fallon’s typo & other annoyances

  1. Funny. But am I singularly inept grammar-wise? What’s Fallon’s typo?

  2. The typo is on the second to last line: “You’ve earned a better a job search.”

    Simple error, easy to overlook even if you are looking for it. But once found, pure fodder for bloggers. Which really is too bad because I like the ad.

  3. I think those on the creative side sometimes have this weird resentment of grammar, which makes it more likely that things like this will get overlooked. Sometimes when I point out a grammatical error–or a simple typo–the response is that the language is supposed to “conversational.” There’s obviously a difference between matters of style and things that are just wrong, but it reflects a larger problem with where the priorities lies. After all, if an agency isn’t willing to read its own copy, then it shouldn’t expect that anyone else will, either.

  4. Even easier to overlook if you’re an Ad Broad without her reading glasses, Daily Biz. I assumed you meant the headline. Which proves the sad fact that even copywriters don’t read body copy.

  5. Anthony,

    That may be the case, but it doesn’t have any bearing here. Obviously, this is just a typo. Not an attempt at breaking the rules of grammar.

    Typos sometimes slip through the cracks, even with many people reading an ad over and over, including proofreaders. Sucks, but it’s not the first time it’s happened. And it’s not last time it’ll happen.

  6. @ Whome?: You’re right. It’s just one of those annoying things that happens sometimes. It’s just too bad that it happened on this, what would otherwise be an ad that would be recognized for the right reasons.

  7. My pet peeve is adults (and there are many, even in advertising) who say “pitcher” instead of “picture”

    Do these people go to the “liberry” too?

  8. Pingback: TheLadders.com ad campaign typo

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