Advertising is one of those business where great work really can come from anyone, regardless of title, seniority or age. In fact, it could be argued that in this youth movement of an industry age counts against you far more than it counts in your favor.
The problem with youth though, is that it is young. Inexperienced. Impetuous.
A junior copywriter that I manage has gone with our ECD to record some radio spots, and it was a pretty big deal insofar as work was cleared off of her schedule so she could spend two days in a far off city doing these records.
Then I get a call from her this morning.
Apparently, the talent (it’s one of these lame “real people” campaigns and so the talent was, predictably, not all that talented) was getting a little nervous because, in addition to our ECD and this junior we had two account people and there were four people from the client all jammed into the booth. So the client had asked that some people step outside and wait in the studio’s reception area and this junior was one of them.
And she was upset.
Apparently she had told the ECD, when there was a break, that perhaps she should take the train back to our offices and do some work there because maybe her time would be better spent that way. In our conversation, she tried to position it as though she were just looking out for her work and doing the right thing for the agency, but she was really upset at being asked to leave and was throwing a fit.
She even said: “why did [our ECD] keep the AAE in the room and ask me to leave – my title says creative, I should have been there.” Of course, I had to say that the AAE might be necessary as a liaison to the client and for expertise in legal and other feedback when the scripts (as inevitably happens) get cut and anyway the ECD has done these sorts of things before and knows what he is doing. Perhaps you should listen to him.
Our ECD can’t believe that this girl would act this way about what happened seeing as he had personally asked her to be there.
I can’t either.
You are young and inexperienced. You have never been at a radio record before. There is more than enough to learn by sitting in the reception area and talking to the people who work there, to the producer, hell even to the client that was kicked out of there. Plus, at least you are on the sidelines. The sidelines are the springboard to getting in the game (you’re not getting in the game from the stands or from the home office) and as long as you stay upbeat, happy to be there and trying to learn you will have success.
Throwing a fit (even though you don’t think it is one because you caveat it before saying that perhaps you should train back to the office and do other work) because you got asked to leave and think that you are wasting your time is not good.
Although, positively, it means that you are unlikely to be asked back into that situation.