Through a cruel twist of fate, I have gotten an offer for the job opportunity that I have been salivating over for some time but accepting said job would mean that I would have to leave my current comfortable situation at this office of the House of Biz.
As I think about it, a change of scenery wouldn’t be all bad…especially to get away from all of the good looking and well-off guys in New York. They are really blowing up my spot.
The new Equinox campaign from the self-coined “back and better than ever!” Fallon only reinforces the fact that I have become estranged from muscle (sure, I haven’t technically gained any weight, but my former muscle is now fat and I work too much to hit the gym regularly) and until I repair said relationship I have no hope of being painted by nuns, fawned over by bikini gals or invited to weird Great Expectations-esque parties:
Equinox is high-end enough and people are vain enough to be attracted by these ads, but I am clearly not the target nor am I particularly impressed.
I do like how the campaign is a clear departure from the typical gym advertising that I see (which anyway tends to be more promotional and empowering, neither of which are differentiating, interesting or brand-building) and have that fashion-magazine feel which makes Equinox seem more of a brand to align with than a club to join.
If I looked like one of the male models in these ads, I suspect that I would be able to nab The Pretty AE or, since she doesn’t seem to be all that into me, some other pretty lady with considerably more ease than has been the case to date.
I don’t look like one of them and even if I joined Equinox, got a personal trainer and stopped working so much I still wouldn’t. So much for making a date easier to find. But thank the lord that Fallon didn’t try to use “real people.
“Who wants to look at “real people” anyway?