A commercial for a food product that shows said product being from the good Earth, honestly harvested by patriotic countrymen in a near-local area doesn’t sound, on its face, like it would be particularly original as it fits a lot of the “wellness,” “natural,” and “buy local” highlights you might find on a brief.
This is not that type of product. And not the expected type of commercial. Mother took things in a different direction with this spot for Pot Noodle:
Hilarious. Whoever sold in an ad that showed a food product being mined straight from coal rock in Wales is a genius…many clients would have said absolutely not to something that didn’t have over-styled beauty shots of the product heroed in every second of the spot.
Silly clients, this spot shows that sometimes you just need to be able to laugh at yourself.