I like when fast food restaurants, especially the traditional burger guys, just tell it like it really is and stop tip-toeing around the fact that their burgers are big, greasy, unhealthy and totally indulgent. They are not something that you should have every day, but doesn’t that make the times that you do have them better?
At least until you’re in the bathroom and hour later.
DDB Stockholm took that strategy and ran with it for the new McDonald’s Big N’ Juicy burger launch where they created this fantastic outdoor piece:
It made me laugh, is pretty creative and it definitely makes me think that the Big N’ Juicy is exactly what the name says…even though I am pretty sure that it’s not.
From i believe in advertising.