Fallon Minneapolis seemed to be on a roll lately, revamping its creative department with new hires like Senior Art Director John Nussbaum and, now, Copywriter Roberto Lastra from ECD Al Kelly’s ex-agency Goodby.
Roberto had been freelancing at StrawberryFrog and Toy in New York immediately prior to joining Fallon. He has a history of great work, was selected as one of Advertising Age’s “25 Twentysomethings”, is a great hire for Fallon and will forever be remembered as they guy who accepted the job via YouTube video:
But…things are not all good in Minneapolis (and considering their recent luck, who would expect anything but) with the news that ECD Todd Riddle, one of the guys who has been at Fallon through the good years and now through the bad, has left the agency for BBH New York where he will work on the Miller Lite account.
I guess you win some and you lose some. Lastra is a good hire, but the loss of Riddle is tough…though the argument could be that the old guard had run their course and needed to be replaced, but all accounts Riddle had done good work, been great to work with and had the fire of the Fallon old guard from the good old days.
That said, change was needed at the Minneapolis shop and they have not been shy in making it.