It’s funny how different standards are between advertising in the United States and in Europe. Take this ad for the Austrian furniture store XXXLutz:
The line reads “tableware for his and hers” and the visual is…well…straighforward. I am all for sexual jokes and innuendo (it’s probably the reason that I am not getting anywhere with The Pretty AE), but to put it in an ad, found at Ads of the World, is something that would never happen in America.
I once saw a portfolio come into my agency that had an campaign for Brooklyn Lager and made a very similar series of jokes. The poor guy had no chance at being asked for an interview because ads like that are too easy, will never run here and don’t show a mature and revolutionary thought process.
That said, it would be fun to slip something like that past the client and get it produced…