Fallon continues to make good personnel moves as they strive revive the agency and restore its core in Minneapolis (Fallon London continues on its merry path in typically rude health) with the announcement that they have poached John Nussbaum (check out his blog Ad Hoc) from Goodby.
With stints at Foote, Cone & Belding, TBWA/Chiat/Day, Goodby, Silverstein & Partners and now Fallon, John’s CV reads like the one I used to imagine I would have after graduating ad school…before I sort of took my career in a different direction. Or something like that.
This is a great move for Fallon, and not only because they now have a guy who worked with the late, great Robert Goulet on more than thirty songs and jingles and the Emerald Nuts commercials that made such a splash at the Super Bowl, but they have a guy who is able to think inside and outside of the traditional “print and TV” agency mentality.
While at Goodby, Nussbaum was one of the creatives responsible for starting their interactive department and bringing it into the rest of the agency, destroying the line between the traditional ad guys and the webbernet types. Which is a good thing, especially at the agency responsible for the BMW Films, where he will be expected to make an impact immediately.
Word is that ECD Al Kelly was the reason that Nussbaum chose to move to Minneapolis in the middle of winter.
He must be the persuasive type.