Today has been going pretty well…at least it was going pretty well. I was sort of puttering about the office, trying to write up some options for a TV spot for a pet care product, when The Pretty AE came in from a client meeting.
So of course I had to drop everything and head over to her desk to chat.
On the way to certain plans for tonight, I was stopped by a junior AE on another one of my accounts. And that junior AE, who can’t understand why, when he can’t even do his job right, nobody gives him leeway to do other fun things, said something that no account exec has ever said to me before.
He asked me if I would consider using some copy options that he wrote up for a print campaign that we are doing.
Look dude, I’ve been the account exec who really wished he was a creative and knew, KNEW that he could do it better. That’s why I went to ad school and (before I finished) put my book together and got a job that let me do creative work. You sort of have to pay your dues.
Because you just can’t walk up to a creative and show them some of your thoughts (especially when those thoughts are not particularly creative and anyway are off the limp brief for the project).
I don’t pretend that I am the second coming of Jamie Barrett, though I may have surpassed him as “worst account guy in the history of Fallon,” but I worked hard for my chance to write ads (I know, I know…why?). And it is hard work, though it may seem easy.
To insult me by blitzing me with ideas in the middle of the office…I am actually going to tear his femur out of his leg and beat him to death with it.
If you want to take a crack and some copy and see if you can do it, that’s fine. If you want to show some of your ideas to me and we can talk about them, that’s very cool. I got my start by doing the same thing.
But don’t come up to me in your trendy ironic t-shirt and untied shoes with a notebook page of lame ideas because you think that my job is just so easy that you can spend 15 minutes on it and come up with great work. You insult me, you insult the process, you insult the work and you make yourself look like a muppet.
It’s worse than the freelance job I did this one time where the “client” somehow ran across Copyblogger and told me that perhaps we could consider more “direct headlines” like those found in the How to Write Headlines section.
After cleaning the puke off of my phone, I politely suggested that we just use a huge product shot and “Buy Me” as the headline and call it a day.
Maybe this sort of thing only happens to me and I’m not all the good at this copywriting thing so I deserve it…but even if that is the case, and I am not yet quite convinced that it is, I am still going to put itching powder on the junior AEs keyboard.
After all, he’s worth it.