2 responses to “wpp starts new agency just for dell

  1. They could bring Bill Bernbach back from the dead to concept with Lee Clow and they still won’t sell many computers if they don’t invest in product development.

    It’s too easy to research computers now during The Real Digital Revolution, and if people go to say, CNET and see that Dell’s suck relative to HP’s, then all the great advertising in the world isn’t going to matter.

  2. That is a good point, and one that is too often ignored.

    Readers who want to read more along the lines of Toad’s comment should check out his post on the topic: http://tangerinetoad.blogspot.com/2007/12/dell-and-real-digital-revolution.html

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