It’s award season again, and I’m already gearing up to not win at the One Show for yet another year in a row.
I don’t think that awards are the end all, be all of this advertising thing, especially for a guy like me who, because of my agency and the clients I work on, does precious little pure brand advertising on clients that appeal to an Upscale Urban 30-something White Male Hipster.
That said, I would still like to win something.
Not any award, of course, because, let’s face it, there are a lot of crappy award shows out there. Just like I wouldn’t drive slowly down the Sunset Strip to show off a Yugo, I wouldn’t enter or care to win an award at a second-rate show (now we’re getting into Groucho Marx, “I don’t want to be a member of any club that would have me” territory…and I’m okay with that).
Apparently, this kind of attitude is not universally held.
George Parker at AdScam calls out an award show whore: “Piyush Pandey, executive chairman and national creative director, Ogilvy, India South Asia, has been named jury president of the second Dubai Lynx Awards. Pandey will preside over every category.” And no doubt award himself the Diamond Camel in every category. Fuck, just what we need, another awards show.”
This new award show may or may not be a vehicle for Pandley’s own vanity, but the Diamond Camel statue sounds pretty cool…
Maybe I’ll enter.