2 responses to “the campaign was so good that we’re firing you

  1. “I do know, however, that if the Ministry of Tourism were happy with the campaign then Fallon would still have the account.”

    But, what if there’s a new Ministry of Tourism?

    New CMOs often fire the agency, regardless of success, because they want to prove they’re doing something. Why would this be any different?

  2. That is a good point…however, I did some searching about to find if there was a new Ministry of Tourism and, though my search was by no means exhaustive, I didn’t find anything and concluded that it’s likely down to other factors (though if you have more info on the situation I would be happy to hear it).

    And anyway, about the campaign’s effectiveness, I think that the Minister doth protest too much.

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