Fifth Third spends about $30 million in measured media and is the third win for Olson in a 60-day stretch that also saw it win creative chores on Allen-Edmonds shoes and Starkey Laboratories’ hearing aids. They are on a roll.
And it couldn’t happen to a better agency (I am not just saying this because I am thinking about sending my book their way…at least not ONLY because I am thinking about sending my book their way).
They do great work that goes beyond traditional advertising, their recent win record speaks for itself, especially in the current Minneapolis climate, and I am impressed by how they get this webbernet thing.
Congrats to Olson. Keep up the good work.