If there is one blog that will pick up on negativity in the midst of euphoria, it’s The Daily (Ad) Biz: Tribble Ad Agency is ripping on Minneapolis agency Olson + Company because of their webpage design. Or, rather, their SEO which “they either don’t care about… or they have no clue about.”
An Olson staffer responds that the agency is the first hit for a Google search of “olson” which, to Tribble, is all well and good, but they are non-existent in a search for “advertising agency.”
As Tribble says:
“SEO is more than ‘ranking for your domain name” it includes keyword researching, finding out what the clients needs are.. and ranking them for it…
Ranking Oracle for the word “Oracle” isn’t the challenge.. it’s ranking it for “database”
Ranking KBToy Store for “KBtoy store” wasn’t hard … it was ranking it for “toy store”
I think you get the point… you need to rank for the industry and work that you do to generate a positive ROI…”
Though Olson’s Flash-designed website hampers it in terms of searchability of its content (like if a prospective client wanted to find the agency that did that great launch of Phillips UV vodka, as an example relevant to Olson), does it really need to rank on “advertising agency” as much as KB Toys might for “toy store”?
Is any prospective client doing an agency search by Googling “ad agency” and then calling the top shops? Is any prospective client searching for an agency by searching any general Google terms?
I think that Tribble is being far too hard on Olson and other agencies.
Tribble is being especially hard on Olson because the main point of their, and any, agency website is to impress potential clients with hot design – and Flash is the best way to catch the eye with cool design and motion. If you are not worried about people searching for you with general terms, why make the trade-off away from a Flash-heavy site?
I am not saying that agencies should completely ignore SEO or that Olson has a fantastic site, but rather that an agency website has different objectives than other sites – searchability just is not as critical as showing off your design.