An ad is good if it gets to the human truth of the product, explaining why a consumer would need this product in a way that is visceral, real and genuinely compelling because it is so true to life.
I don’t know what CTS is or what they’re selling, and by the time ads get posted to i believe in advertising they are translated to within in inch of their life, but since my dog did something similar this morning I can definitely relate:
I am going to sound like a client here, but in terms of the ad itself I would have liked the headline to be more readable. Or readable at all. Maybe they have better eyes in Italy.
Work by Leo Burnett, Rome.