sometimes ads are true to life

An ad is good if it gets to the human truth of the product, explaining why a consumer would need this product in a way that is visceral, real and genuinely compelling because it is so true to life.

I don’t know what CTS is or what they’re selling, and by the time ads get posted to i believe in advertising they are translated to within in inch of their life, but since my dog did something similar this morning I can definitely relate:

ctsambiente1.jpg

I am going to sound like a client here, but in terms of the ad itself I would have liked the headline to be more readable. Or readable at all. Maybe they have better eyes in Italy.

Work by Leo Burnett, Rome.

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One response to “sometimes ads are true to life

  1. “An ad is good if it gets to the human truth of the product, explaining why a consumer would need this product in a way that is visceral, real and genuinely compelling because it is so true to life.”

    Exactly what I’m going for this on this week’s Ad Friday.

    What do you think, did I do it?

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