what is the point of y&r?

It’s not all the often that Y&R is in the news. It’s one of those agencies that was pretty cool when my Dad was taking advertising classes in college, but has since then not done a whole lot of note.

yr_logo_jpg_large.jpg

Despite relatively frequent changes at the top…changes that, if you look at the work or listen to George Parker, just don’t ever seem to pan out.

Young & (un)Remarkable is making another big change, bringing in Tony Granger from Saatchi & Saatchi. While this move seems to make sense considering the success Granger had getting Saatchi to the top of its game, I don’t really like Y&R, and anyway think that too many changes at the top just mean that you have no clue who you are.

Outside of tenure on Madison Avenue, what defines Y&R? There is nothing about their work that makes you say “that’s Y&R work.” They churn out ads that are safe and sort of boring and call it a day.

Maybe Granger will change that, but first he has to figure out the point of Y&R. Who are they? What do they stand for? What kind of work do they do?

Being big and having a name that appears in Mad Men just isn’t enough.

Advertisements

One response to “what is the point of y&r?

  1. Y&R is one of many big agencies that have ceased to stand for anything and are more or less a bunch of random accounts all housed in the same building.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s